Behind the Brand

Quarantine has been tough at times for most families. However, for many folks silver linings have emerged. BoE is a feel good story about a father and son who have taken their creativity, athletic ambitions, and drive to make these DTG products available outside their family walls.  BoE was created over a family breakfast discussion where my 12 year old son Angelo and I were half joking over a bowl of "Fruit Loops". This brief interaction inspired the first of many basketball inspired designs. That same day, I decided to use this quarantine time and put aside my own marketing and e-commerce businesses to teach my son some very important lessons. These lessons, among many others, include the value of hard work, bringing an idea to life, the excitement and joy of creativity, and bonding together as a family to build something we are proud of. We are proud to offer the products that we as a family have designed. Truthfully, it’s Family Over Everything, and that will never change in our home. Enjoy your journey as a family and we hope this inspires others. 

Respectfully,
Anthony and Angelo
BoE Father & Son Duo